Search Engine Optimization, SEO, is one of the most cost-effective types of Internet marketing available. It is the process of improving the volume and quality of visitors to your web site from the search engines via “natural” or organic listings. The higher up on the page a site is listed, most likely the more visitors it will get. An SEO program may target a variety of search; image search, local search and industry-specific vertical search engines. An effective SEO program takes into account how the search engines work and what people are searching for. A website will be optimized by changing its content and HTML code to increase its relevance to the keywords used to search for your business, as well as removing any obstacles that inhibit indexing by search engines.
Businesses want to bring more visitors to their websites, but more visitors does not mean more revenue. That is why it is important to target your SEO campaign to he keywords that will be used to find your business on the web.